Major mistakes to avoid during social media marketing

Social Media Marketing

Social media has an immense power as a bridge between your business and your existing as well as potential customers. However most businesses underestimate its power and either don’t use it or make mistakes while using it, which create a considerable negative impact on the business. Here are some of the most common mistakes made by businesses while utilizing social media marketing services –
 
• Posting same message everywhere – Making use of automation software to schedule posts is a common practice these days as it saves a lot of time. However, it may not be the best thing to do always. If you are placing exactly the same message over all your social media profiles, it may give an impression of you being unconcerned about it. Your followers may soon lose their interest on your pages as a result of it.
• Removing irrelevant or negative comments – It is not necessary that you will always get a positive feedback from your followers. People may also come up with a negative feedback due to a bad experience they had with your product or services. In such a situation, it is highly not recommended to delete the post as this will take away the freedom of your customers to express their views. The best way is to address the complaint and state what you will be doing about it. 
• Blasting emails – You might have visited a website where the first step is to enter your email ID, only then you can proceed further. The most probable reaction to this is to leave the page at once and look for something else as no one wants to waste his time in reading and deleting junk mails. If you are bursting emails, you are keeping your business’s reputation at stake. It is better to keep away from such marketing techniques.